| LAS VEGAS, NV – 2006 International
CES Show — It’s the revolutionary intersection where music and
mobility meet. Verizon Wireless announced today that it is launching
the world’s most comprehensive music service, V CAST Music,
which offers customers the ability to download music over the air
directly to their wireless phones or straight to their Windows® XP PCs
and transfer digital music between the PC and the phone. On January
16, 2006, V CAST Music from Verizon Wireless will give customers
immediate access to songs from well-known artists at major music
labels Warner Music Group, EMI Music, Universal and Sony/BMG, as well
as indie provider The Orchard, and will let them play music on their
wireless phones – the same device they have come to rely upon for
entertainment, information and mobile communication. The company said
more than one million songs will be available for purchase in the
Verizon Wireless V CAST Music Store by spring. |
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V CAST Music combines the
immediacy of over-the-air, full-music downloads with the ability to move a
digital music collection between a Windows XP PC and a wireless phone. The
service lets customers browse, preview, download and play high-quality
digital music from their phones or online in the Verizon Wireless V
CAST Music Store. Purchases from the phone also feature a
dual-download of the song, giving customers the ability to get the same
song on both their phone and their PC for one price. V CAST Music
also allows customers to take digital music already downloaded to their PC
and sync it with their handset via USB cable, using the most
widely-respected and comprehensive Digital Rights Management (DRM)
standard, from Microsoft, available in the United States today.
V CAST Music runs on Verizon Wireless’ award-winning broadband
network. The V CAST coverage area, which mirrors the company’s
broadband network, is already available to 150 million Americans, coast to
coast.
Denny Strigl, president and chief executive officer of Verizon Wireless,
said at the news conference today, “Verizon Wireless kick-started the
convergence of wireless and entertainment at CES last year with our launch
of V CAST, the first wireless broadband multimedia service
in the country. Today’s announcement of V CAST Music emphasizes the
leadership role we’re playing in bringing customers the entertainment
content they want and the mobility they need in today’s fast-paced world.
V CAST Music is the mobile music experience that consumers have
been craving.”
With the launch of V CAST Music, Verizon Wireless reinforces its
position as the industry’s multimedia leader, providing revolutionary new
services from the company known for the most reliable network in the
nation. The company continues to introduce services that are innovative,
cutting edge and hip; with the introduction of V CAST Music,
Verizon Wireless breaks into the new world of mobile music, opening a
broad music distribution front. With a few million portable digital music
players in use in the U.S. today – compared with more than 200 million
wireless phone users – Verizon Wireless will meet the dual needs of
customers who want mobile music and the ease of carrying just a single
device, opening a whole new untapped consumer market.
John Stratton, vice president and chief marketing officer for Verizon
Wireless, said at the CES press conference, “By offering direct, on-the-go
access to a half a million songs today, and more than one million by
spring, V CAST Music allows people to punctuate everything they do
with the music that matters most to them – wherever they are. Music is a
natural on the one device people don’t leave home without – their wireless
phone – making V CAST Music the ultimate combination of content, mobility
and convenience for the music-lover in us all.”
Windows Media from Microsoft
With V CAST Music, Microsoft and Verizon Wireless are collaborating
on a service that enables music to be purchased and delivered directly to
wireless handsets and Windows XP PCs, allowing customers to access and
enjoy music whenever and wherever they want. Microsoft’s Windows Media
technologies are powering next generation digital entertainment scenarios
on wireless phones and enabling a simple, connected digital media
lifestyle with access to content virtually anywhere. Microsoft has been an
integral part of bringing V CAST Music to market, enabling an end-to-end
mobile music experience with direct delivery to the phone and the Windows
XP PC.
Verizon Wireless also uses Microsoft’s Windows Media technologies to power
its existing V CAST service, the nation’s first broadband entertainment
service providing high quality video content to wireless handsets.
V CAST Music Service Details
Customers purchasing songs from the V CAST Music Store from the phone get
two copies of every song – one for the phone and one for the Windows XP
PC.
Purchases from the PC cost $0.99 and may be transferred via USB cable to
the phone; purchases from the handset cost $1.99 for both copies.
V CAST Music customers will also be able to purchase entire albums
via their Windows XP PCs; prices vary by album.
One million songs will be available on V CAST Music by spring;
songs will be from artists at major music labels (Warner Music Group, EMI
Music, Universal and Sony/BMG), as well as independent providers (The
Orchard).
Several V CAST Music-enabled phones will be available at launch,
including the LG VX8100 and the Samsung a950.
V CAST Music launches on January 16, 2006, and will be available
through Verizon Wireless’ 1,900 Communications Stores and Circuit City
locations and online at
www.verizonwireless.com.
The V CAST Music Online Store will be located at:
www.verizonwireless.com/music
V CAST from Verizon Wireless is the nation’s first wireless
broadband multimedia service for consumers that brings high-quality video,
3D games and music straight to hot new phones. V CAST customers have
access to the most content from top content providers available – whether
their interest is in games, news updates, sports or celebrity
entertainment.
About Verizon Wireless
Verizon Wireless owns and operates the nation’s most reliable wireless
network, serving 49.3 million voice and data customers. Headquartered in
Bedminster, NJ, Verizon Wireless is a joint venture of Verizon
Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more
information on the Web at
www.verizonwireless.com. To preview and request
broadcast-quality video footage and high-resolution stills of Verizon
Wireless operations, log on to the Verizon Wireless Multimedia Library at
www.verizonwireless.com/multimedia
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